Sustainability Opportunity Leverage Iberostar’s strong commitment to responsible tourism and energy innovation, including the launch of a green hydrogen fuel cell in a hotel, to position energy efficiency, sustainability partnerships, and green financing as differentiators for procurement of eco-friendly amenities, technology upgrades, and carbon reduction solutions across their portfolio.

Growth & Hiring With a headcount increase of 400 employees in 2026 and ongoing expansion, target talent acquisition and hospitality training solutions, as well as workforce management platforms and guest service optimization tools that scale across 100 hotels in 14 countries.

Global Footprint Iberostar operates 100 hotels across multiple regions and recently exited or reduced Cuba operations due to sanctions risk. This indicates opportunities to offer region-specific marketing, distribution, and revenue management solutions that adapt to varying regulatory environments and market conditions.

Tech Enablement Current technology stack includes cloud, analytics, collaboration, and automation tools (Azure, Tableau, OneTrust, Asana, Google Workspace). Propose integrated solutions for data analytics, guest experience personalization, sustainability reporting, and enterprise workflow automation to strengthen operational efficiency.

Marketing & Experiences Active engagement in industry events (golf tourism, FIT Cuba) and emphasis on experiences (fitness, sleep, diet programs, and guest wellness) present cross-sell opportunities for partner brands, experiential packages, and third-party wellness or leisure services that enhance guest value and loyalty.