Sustainability Growth The company emphasizes responsible tourism and environmental and community stewardship, presenting an opportunity to offer sustainability certification programs, energy optimization services, and green technology partnerships such as renewable energy sourcing and waste reduction initiatives.

Energy Innovation Recent press indicates a launch of a green hydrogen fuel cell in a hotel, signaling openness to advanced energy tech partnerships, energy management solutions, and renewable integration that can enhance operating efficiency and reduce costs.

Geographic Footprint With 100 hotels across 14 countries and recent Cuba/Caribbean office closures due to sanctions risk, there is a need for regionally tailored solutions, multi-country procurement, and localized vendor onboarding to support rapid deployment and compliance.

Digital & Tech Current tech stack includes web analytics and content delivery tools, suggesting opportunities to upsell guest experience platforms, data analytics for personalization, and marketing technology to optimize direct bookings and guest engagement.

Growth & Partnerships Strategic collaborations with energy and travel organizations (for green initiatives and tourism events) indicate a propensity for partnerships; explore B2B deals in sustainability, wellness programs, fitness and sleep optimization offerings, and hotel program expansions.