Cloud Innovation SoftLayer's recent launch of CloudLayer, which integrates storage, content delivery, and compute-on-demand services, presents opportunities to upsell clients seeking scalable and flexible cloud solutions with advanced deployment options.

AI and Automation With SoftLayer's development of AI OpenScale and IBM Digital App Builder, there is a potential to target enterprises interested in automating AI workflows and deploying intelligent applications within their existing infrastructure.

Broad Technology Stack Utilizing a diverse array of technologies including Red Hat, AMD, and Citrix XenServer, SoftLayer can cater to clients requiring hybrid cloud environments and specialized hardware, opening sales avenues in high-performance computing and enterprise integrations.

Industry Focus SoftLayer's commitment to IT services and consulting within the United States offers prospects to expand within vertical markets that demand robust cloud infrastructure, such as financial services, healthcare, and government sectors.

Growth and Acquisition Following IBM's acquisition of SoftLayer, there are opportunities to leverage IBM's extensive enterprise client base and push cross-sell services like data analytics, security, and managed cloud solutions to existing and new customers.