iCapture (now part of Cvent)

Software DevelopmentIdaho, United States11-50 Employees

iCapture provides a lead-capture solution for trade shows that feeds high-quality leads directly into CRM and marketing automation systems, reducing manual data entry and enabling consistent data capture across events. Since January 2024, the company operates as part of Cvent and is based in Boise, Idaho. The approach aims to give organizations visibility into trade-show results and streamline post-event follow-up for management.

It serves businesses that participate in trade shows and events, addressing problems of scattered data and slow lead follow-up by delivering leads in near real-time. The service emphasizes a broad network of integrations with CRM and marketing platforms and collaborates with multiple lead retrieval providers. In 2026, Cvent announced developments such as an AI-powered Smart Custom Proposal tool, reflecting broader product expansion under the same umbrella.

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