Market Leader Recognition iContact was recognized as a Market Leader alongside other key players in the industry, presenting an opportunity to leverage this prestigious status for brand positioning and customer acquisition strategies.

Partnerships for Innovation Through recent partnerships with companies like SiteRx Inc and Saphetor SA, iContact has demonstrated a commitment to innovation and collaboration, opening avenues for joint sales initiatives and cross-selling opportunities.

Advanced Technology Integration With tech integrations ranging from Campaigner to AI Content Assistant features, iContact showcases a tech-savvy approach that can be highlighted to attract businesses seeking cutting-edge solutions and technological advancements.

Strategic Product Enhancements By launching new features like ICEGATE, Custom DKIM, and AI Content Assistant, iContact displays a proactive approach to product development, creating talking points to engage prospects looking for enhanced functionality.

Revenue Band Alignment iContact falls within the revenue range of $10M - $50M, which aligns with several similar companies like Omnisend and AWeber. This similarity can be leveraged to target businesses in this revenue bracket with tailored offerings.