Acquisition context Lumina is now part of ICR since May 2023, aligning with a larger independent communications firm. This presents upsell opportunities to ICR’s broader client base and potential cross-sell of Lumina’s cybersecurity, enterprise software, and IT infrastructure focus.

Tech PR specialist Positioned as a B2B technology PR firm with expertise in cybersecurity and IT infrastructure. This suggests potential engagement with security vendors, enterprise software providers, and IT infrastructure firms seeking product launches, media relations, analyst coverage, and thought leadership programs.

Scale and reach Offices in Silicon Valley, New York City, and San Diego combined with ICR’s network of approximately 1,000 clients across 20+ industries indicate opportunities for multi-region campaigns and cross-industry case studies for targeted outreach.

Growth trajectory Recent leadership hires and the launch of executive-level practice leadership imply an expanding service lineup and capacity for larger, more complex accounts. Potential for bundled services, retainer expansions, and longer-term strategic communications programs.

Awards and visibility Historical awards and thought leadership initiatives such as the Thought Leaders in Conversation series underscore credibility. This can be leveraged to secure marquee campaigns with security and software vendors seeking elevated media and analyst attention.