Large Install Base ICRTouch has over 150,000 EPOS installs across hospitality and retail, creating clear upsell opportunities for premium modules such as analytics, loyalty, cloud hosting, and hardware integrations within existing accounts.

Channel Partnerships Active sponsorships and technology partnerships (BII Summer Event, Pub and Bar Awards; B-Spoke Systems; HiStone) indicate a strong channel-led sales path. Leverage co-branded marketing and referrals to reach venues and operators.

Global Leader Positioned as a global leader in EPOS software with a mid-sized team, enabling a high-touch, agile service model ideal for mid-market hospitality brands seeking scalable POS solutions.

Tech Stack Readiness A modern stack including Craft CMS, MySQL, and web components supports seamless integrations with payment gateways, devices, and analytics, enabling tailored EPOS experiences for venues with bespoke workflows.

Community Partnerships Recent collaboration with Isle of Wight libraries demonstrates community and education outreach, suggesting potential for regional training programs, local-government or public-sector opportunities, and partner-driven lead generation in hospitality tech.