Growing Market Presence ICRTouch has a substantial installed base with over 150,000 units worldwide, indicating strong market penetration in the hospitality and retail sectors, offering numerous opportunities for upselling or expanding their existing solutions.

Strategic Partnerships The company's collaborations with prominent organizations like Como and Elavon demonstrate openness to integrating new technologies and payment solutions, creating potential avenues for joint offerings or enhanced software integrations.

Recent Industry Engagement Participation in events such as the Pub and Bar Awards reflects active industry engagement and visibility, providing sales teams opportunities to connect with key decision-makers and showcase new offerings.

International Expansion ICRTouch’s expansion into North America through partnerships with Elavon and recent TouchPoint installations signals an opening for targeted sales approaches in international markets, especially for clients seeking reliable EPOS solutions.

Technological Innovation The development of new solutions such as Ticketing indicates ongoing innovation, which can be leveraged to target clients seeking cutting-edge, comprehensive EPOS systems and customized software solutions.