Unique Customer Experience IDA RED offers a one-of-a-kind bohemian and eclectic retail environment that attracts a niche, artsy customer base interested in indie music, vintage items, and unique merchandise, providing opportunities for targeted experiential marketing and exclusive collaborations.

Digital Expansion With an active online presence including a website and social media, alongside plans for an internet merchandise site, there is potential to scale e-commerce capabilities and reach a broader demographic beyond Tulsa.

Lifestyle Boutique Focus The store’s mixture of vintage candy, soda flavors, music, and local art caters to a lifestyle-oriented audience, opening avenues for partnering with brands in entertainment, fashion, and lifestyle sectors for cross-promotional campaigns.

Local and Cultural Appeal Being Tulsa's only destination store with Austin-inspired themes positions IDA RED as a cultural hub, making it a prime venue for hosting events, artist collaborations, or exclusive merchandise releases that attract foot traffic and community engagement.

Potential for Growth Although current revenue is modest compared to larger retail companies, the boutique’s distinctive branding and niche market focus indicate strong potential for regional expansion and product diversification through strategic partnerships and targeted sales efforts.