Public Sector Marketing As a state agency funded by a beef checkoff program with a consumer education mandate, there is an ongoing need for targeted promotional campaigns and digital outreach to boost demand for Idaho beef among retailers, foodservice operators, and consumers.

Limited Personnel With a small team (2-10 employees) and an eight-member board, IBC may seek scalable, cost-effective marketing solutions, turnkey campaign services, and vendor partnerships to amplify impact without expanding headcount.

Technology Stack IBC already utilizes a modern suite of tools (iCIMS, Microsoft 365, Google Tag Manager, Piwik PRO, Cloudflare, Zoom, etc.), presenting opportunities to offer data-driven marketing analytics, CRM integration, and digital advertising optimization tailored to public-sector campaigns.

Revenue Range With annual revenue in the range of $10M–$25M, there is budget visibility for programmatic partnerships, co-branded education initiatives, and performance-based marketing services aligned with beef promotion goals.

Governance & Partnerships Board governance from multiple beef industry sectors suggests opportunities to engage through industry associations and agricultural groups, offering collaboration on promotions, research education, and statewide outreach programs.