Partnership Potential The IPC actively engages with national organizations (American Heart Association, American Diabetes Association) and charitable initiatives (No Kid Hungry), presenting opportunities to cross-promote health, nutrition, and sustainability campaigns to a aligned audience.

Brand Elevation With recent awards in national ag marketing and high-visibility events (New York Fashion Week Haute Potato Collection, Best of NAMA), there is leverage to propose premium advertising packages, sponsorships, and enhanced content marketing programs around award-winning credentials.

Broad Reach Revenue tier mid-market with 11-50 employees and a growing marketing footprint across traditional and digital channels (Google Ads, The Trade Desk, Twitter Ads, AWS). Potential to upsell integrated media campaigns and data-driven targeting services.

Content & Experience Recent large-scale experiential activations (world’s largest Idaho potato display) indicate appetite for immersive campaigns; propose turnkey experiential and retail display services, plus digital extensions to scale reach.

Supply & Sustainability Active focus on research, yield improvements, and partnerships with health organizations suggests opportunities for sustainability reporting, provenance storytelling, and impact marketing tied to nutrition and local farming.