Regional Presence Idaho State Journal has a strong local foothold in Pocatello, Idaho, serving a regional readership that presents opportunities for local advertising, sponsorships, and community engagement initiatives.

Mid-Size Reach With an employee base of 201-500 and annual revenues between 10 to 25 million dollars, the company offers a focused yet sizable audience footprint suitable for targeted marketing campaigns and digital advertising solutions.

Digital Transition While specific recent news and tech stack details are unavailable, the company’s digital presence via its website suggests potential for expanding digital advertising, content monetization, and data-driven services.

Growth Opportunities Considering its revenue scale relative to similar regional outlets like The Salt Lake Tribune and The Spokesman-Review, there are growth opportunities through innovative revenue streams such as paid digital subscriptions and local event sponsorships.

Industry Trends As a newspaper publisher, Idaho State Journal can benefit from leveraging trends towards digital media, including online advertising, sponsored content, and multimedia storytelling, to diversify revenue and increase engagement.