Local Print Focus Target Idaho State Journal for cross-sell opportunities in local advertising packages, with emphasis on print and digital bundles to grow revenue from a regional audience.

Small Team Advantage Leverage the lean organization (11-50 employees) to offer scalable, cost-effective marketing solutions and personalized support that larger competitors struggle to provide.

Digital Enablement Propose digital marketing services that align with their tech stack (Microsoft 365, Google Search Console, Sendinblue) such as email campaigns, SEO enhancements, and audience analytics.

Growth Potential Position mid-tier revenue (10-25M) as an opportunity for performance-based partnerships, offering ROI-driven advertising products and sponsorships to increase profitability.

Competitive Bench Highlight value against larger regional papers (Salt Lake Tribune, Spokesman-Review) by emphasizing local expertise, community reach, and flexible ad opportunities tailored to Pocatello markets.