Regional Market Focus Idaho State Journal serves a regional market in Pocatello, Idaho, indicating potential opportunities for locally targeted advertising, subscription growth, and community engagement solutions that cater specifically to the Idaho demographic.

Moderate Revenue Size With annual revenues ranging between 10 million and 25 million dollars, the company may be seeking cost-effective digital solutions, platform upgrades, or innovative content distribution methods to maximize revenue streams and improve profit margins.

Media Industry Trends As a traditional newspaper publisher, Idaho State Journal is likely exploring digital transformation initiatives, including online subscriptions, digital advertising, and multimedia content, providing opportunities for technology providers and content monetization services.

Competitive Landscape Compared to peers like The Salt Lake Tribune and The Spokesman-Review with larger revenues and workforce, Idaho State Journal may be interested in value-driven, scalable solutions that enhance local readership and differentiate its offerings in a competitive regional market.

Employee Engagement Potential With a staff of 201-500 employees, there exists potential for solutions aimed at employee productivity, internal communication, or corporate training programs to support operational efficiency and staff retention within a traditional media company.