Student-driven advantage Leverage IdeaBase's student-powered model and campus location to position as a cost-effective, agile design partner with access to emerging talent and fresh perspectives for client branding, UX research, web design, and development.

Growth potential With a reported revenue range of 1 million to 10 million and a lean team (11-50 employees), there is room to scale by offering expanded services, retainer-based engagements, and strategic marketing partnerships targeting local businesses and Kent State affiliates.

Campus proximity Utilize Franklin Hall on Kent State University campus as a funnel for partnerships with university programs, startups, and student-led ventures, enabling co-branded projects and internship pipelines that can fuel recurring work.

Advertising capabilities Highlight existing experience in brand reinvention, UX mapping, and high-end web design to pursue clients seeking full-spectrum digital transformation, with opportunities to upsell cross-channel advertising and social media campaigns.

Tech stack fit Emphasize familiarity with modern frontend and web technologies (Alpine.js, jQuery, Google Fonts, and related tools) as a selling point for fast, cost-efficient delivery to mid-market clients seeking approachable, student-led development teams.