Leadership Growth Recent promotions, including Ashlyn Brewer's appointment as President and Theresa Allen's new role in diversity, indicate Dix & Eaton's focus on leadership development and strategic talent management, presenting opportunities to offer executive communication and leadership branding services.

Acquisition Strategy The acquisition of Standing Partnership demonstrates the company's expansion priorities in marketing communications, suggesting potential for tailoring integrated marketing and branding solutions to support their growth and consolidation efforts.

Diversity Initiatives Promotion of Theresa Allen to director of diversity, equity, inclusion, and belonging indicates a strong focus on DEIB initiatives, opening avenues to provide diversity-focused communication consulting, training programs, or DEIB branding services.

Growing footprint in Cleveland Expansion to a new office in Cleveland’s Playhouse Square highlights regional growth, creating opportunities to offer local market engagement, community relations, and regional media relations services to enhance their local influence.

Digital Engagement The use of digital tools like Facebook Pixel, Hotjar, and LinkedIn signals a strong emphasis on digital and social media marketing, making them receptive to innovative digital advertising, content strategy, and analytics solutions to optimize their client campaigns.