Disruption Focus Ideal Axicom targets disruption-focused clients across emerging tech, finance, venture and entertainment, presenting a sales path for integrated PR packages spanning media relations, product launches, thought leadership, and investor storytelling for startups and scaleups in Brazil and LATAM.

Global Reach With a sizable Brazil team and backing by the Burson network, AXICOM can service local clients while offering global campaigns and cross-border media outreach to multinational tech and finance brands seeking LATAM exposure.

Data Driven PR The tech stack and culture of testing new approaches suggest readiness for data-driven campaigns, analytics dashboards, and MarTech integrations, enabling measurable ROI and upsell of performance reporting, audience insight services, and SAP-based CRM workflows for enterprise clients.

ESG and Talent A strong employer brand and a transparency-focused salary report indicate an ESG and DEI storytelling capability, enabling clients to build credibility around culture, inclusion and sustainability through leadership communications, employer branding, and sustainability reporting programs.

Growth and Diversification Leadership changes and client diversification in education, energy, and tech sectors (for example Anima Educação, Auren Energia and Vórtx) create opportunities to pitch multi-channel campaigns, investor relations, and sector-specific thought leadership across Brazil and LATAM.