Ideal Concepts, Inc. Employee Directory
InsurancePennsylvania, United States201-500 Employees
Ideal Concepts, Inc. is a technology-focused player in the insurance sector, aimed at improving how insurance products are marketed and sold. Founded in 2005 by John Pequeno, who holds a master’s in computer engineering from Lehigh University, the company began by connecting clients seeking health and life coverage with experienced agents through an online platform. Over time it expanded to address the needs of agents and brokers by providing a turnkey sales solution and a private health exchange for ACA plans and supplementary coverage. Its target customers are insurance professionals—agents, carriers, and brokers—seeking high-quality leads, streamlined marketing, and a customer management system so they can concentrate on selling. The company positions itself as a technology-enabled service provider within the insurance industry, aiming to simplify complex processes and support growth through its platforms. Based in Allentown, Pennsylvania, the firm relocated its headquarters there in 2022 after previously operating from Union Boulevard, including closing offices in Union, New Jersey as part of the move.
1-888-653-2347 
support@leadiq.com 
