Idealab Employee Directory

Technology, Information and InternetCalifornia, United States51-200 Employees

Idealab is a technology company in the Technology, Information and Internet industry, based at 130 West Union in Pasadena, California 91103, United States, and it employs 51-200 people. It was founded in 1996 by Bill Gross to create and operate pioneering technology companies, using a structure that allows testing many ideas at once and transforming the best into independent ventures. Its portfolio has included CitySearch, eToys, and Overture/GoTo.com, illustrating early contributions to local online directories, online consumer retail branding, and paid search concepts. Idealab provides startups with a broad range of resources—including office space, development and technology services, product and graphic design, marketing, financial guidance, HR, legal, research, and business development—and collaborates with leading venture capital firms and other strategic investors. The company has engaged in industry events and investments, such as Idea Day 2025 in Arizona and Arizona Tech Week 2026, ASU Moonshot Accelerator collaboration, and a 2021 investment in Carbon Capture, Inc.; reported revenue is in the range of $25 million to $50 million.

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