Loyal Membership Base Ideel's model of offering exclusive designer access at significant discounts appeals to fashion-conscious consumers seeking value, indicating a strong potential for expanding membership through targeted marketing and referral programs.

Competitive Pricing With discounts up to 70 percent off retail, Ideel positions itself as a cost-effective alternative for premium brands, creating opportunities to upsell premium or limited-edition items to value-seeking customers.

Online Sales Focus As a purely digital retailer, Ideel has a scalable platform that can leverage targeted digital marketing, personalized recommendations, and retargeting strategies to increase sales and customer engagement.

Brand Partner Network Partnering with high-end brands allows for potential collaborations or exclusive offers that can attract more customers and enhance the company's market positioning.

Growth and Expansion Potential Given its relatively moderate revenue bracket and joining the Groupon family since 2014, there are opportunities to expand into new market segments or geographic regions to increase sales volume and market share.