Rue La La
RetailMassachusetts, United States51-200 Employees
Rue La La is a mid-sized retailer operating in the off-price e-commerce space and is part of Rue Gilt Groupe. The platform connects a large, loyal member base to world-class brands through daily sale events, offering access to more than 5,000 premium and luxury brands at discounts up to 70% off full-price retail. The model centers on daily sale events that provide access to premium brands at substantial discounts for the next-generation shopper, and the company is based in Boston, Massachusetts, with online access through ruelala.com. Rue La La sits within Rue Gilt Groupe's off-price e-commerce portfolio, offering discount access to premium brands in the retail market. In 2021, Rue La La, Inc. acquired Rue Gilt Groupe Lp, a development that integrated Rue La La more fully into the group's structure.