Branding Capabilities Identity Group specializes in apparel, promotional products, uniforms and branded premiums with full customization, design and decoration services, presenting a one-stop solution for corporate branding and onboarding needs.

SMB Growth Revenue is in the small to midsize range with potential for scale in branding programs, webstores, and fulfillment services, indicating opportunity to upsell multi-site branding, kitting, and uniform programs to growing teams.

Operations footprint Established since 2002 with over two decades of industry experience, the company emphasizes fast delivery and flexible pricing, suggesting prospects for volume orders, milestone campaigns, and ongoing promotional product cycles.

Technology stack Uses iCIMS and Microsoft 365 among other tools, implying potential for integrated sales workflows, client onboarding, and data-driven campaigns to streamline corporate orders and personalize outreach.

Leadership focus Led by President & Founder Patrick Tomsen, the firm presents as a partner-centric branding ally, offering tailored proposals aligned to client budgets, brand impact, and performance recognition programs.