Smart showroom Leverage Idlewood’s SMART ROOM and integration with Alexa, Sonos, and Lutron Caseta to pitch smart home controls, energy management, and automation packages to high-end residential clients and multi-room projects.

Contract & residential mix Target both residential contractors and commercial electricians through Idlewood’s Electrical Supply division by offering bundled lighting, control systems, and shading solutions for new builds and retrofit projects in Chicagoland.

Energy efficiency Highlight LED upgrades, energy-saving products, and outdoor/landscape lighting to upsell sustainable retrofit projects and long-term maintenance contracts, aligning with cost-saving narratives for homeowners and businesses.

Showroom experience Capitalize on two Chicagoland showrooms with interactive displays to drive showroom-led discovery, design consultations, and cross-sell of accessories, shades, fans, and smart controls for full-room solutions.

Tech-enabled service Promote cloud-based order accuracy, rapid quoting, and project specifications support leveraging Idlewood’s tech stack to streamline procurement for designers, builders, and electrical contractors.