Smart Home Opportunity Capitalize on Idlewood's Smart Room capabilities to position the company as a full service smart lighting and automation partner for designers, homeowners and contractors, offering bundled lighting shading and control solutions.

Commercial Retrofit Focus Target energy efficiency and retrofit projects for commercial clients and contractors by offering LED upgrades, lighting controls, occupancy sensors and landscape lighting with rebates and service support.

Showroom Design Partnerships Leverage the in person showrooms to cultivate relationships with interior designers and architects for early lighting specifications and experiential demos, turning visits into qualified opportunities.

Recurring Supply Partnerships Position Idlewood as a reliable source for maintenance and supply needs from the Electrical Supply division, including fixtures bulbs dimmers and accessories to support ongoing projects.

Sustainability and Growth Promote energy efficient lighting and control solutions as a core value proposition to appeal to sustainability minded customers and programs, while expanding reach through digital channels and strategic partnerships.