IEG Employee Directory
Advertising ServicesIllinois, United States201-500 Employees
IEG is a global consultancy focused on partnership strategy, evaluation, and measurement for sponsors and rights holders within the advertising services industry. It helps brand and property clients navigate sponsorship and engagement marketing to maximize the value of partnerships for sponsors, rights holders, and audiences. Founded in 1982 and based in Chicago, Illinois, the firm integrates analytics, data, and experienced professionals to inform strategic decision making. IEG's approach emphasizes objective analysis and an informed perspective on sponsorship to help clients develop strategies aimed at achieving long-term objectives. Since 2006, it has been part of the WPP network through acquisition. The firm operates with a global scope as a mid-sized organization.
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