Sustainability Focus IET emphasizes its participation in the lab equipment circular economy by promoting the purchase of refurbished equipment and trade-ins, presenting opportunities to offer sustainable and cost-effective lab solutions to environmentally conscious clients.

Product Portfolio Specializing in a wide range of high-value analytical laboratory instruments from leading manufacturers, IET offers numerous opportunities to upsell related calibration, maintenance, and upgrade services for scientific labs seeking reliable equipment.

Market Position With a revenue range of 1 million to 10 million and a relatively small team, IET is likely targeting niche markets and small-to-mid-sized research facilities, ideal prospects for tailored sales strategies offering personalized support and financing options.

Online Engagement Active social media presence across Instagram, Twitter, and Facebook indicates strong digital marketing channels that can be leveraged for targeted campaigns to promote new equipment, trade-ins, and service offerings to a broad scientific community.

Growth Potential Considering the firm's long history since 1979 and its focus on equipment refurbishment, there are opportunities to expand into emerging biotech markets or offer rental, leasing, and calibration services to enhance recurring revenue streams.