Acquisition Opportunity iFeelSmart was acquired by Wyplay in June 2023, indicating a potential alignment with Wyplay’s broader telco and TV operator solutions. This presents a pathway to engage Wyplay’s customers and leverage the combined UX leadership for upsell of licensing, customization, and managed services.

UX Leadership As a leader in front-end and super-aggregator UX for PayTV operators with millions of Android TV STB users, iFeelSmart offers a mature, scalable solution. This creates opportunities to cross-sell to operators seeking enhanced UI customization, real-time content curation, and seamless 3rd-party OTT integration.

Multi‑Device Platform The modular white-labeled UI supports AndroidTV, mobile, tablets, web, and various set‑top box ecosystems (FireTV, AppleTV, Roku). This breadth enables upsell of cross‑device UX management, cloud-based EMI services, and deployment accelerators to operators expanding multi-device experiences.

Commercial Momentum Partnership with Bouygues Telecom and ongoing licensing of the EMI cloud management service signal commercial viability and customer traction. Targeting additional operators with similar needs in PayTV and content aggregation could yield repeat licensing deals and expansion opportunities.

Tech & Security Fit Tech stack including Kubernetes, Ansible, Jenkins, and robust data platforms (SQL Server, PostgreSQL) supports scalable deployments and secure content integration. This positions iFeelSmart to address operators’ requirements for reliability, deployment automation, and secure 3rd‑party content aggregation.