Strong Industry Position Standard Media Index is a leading provider of advertising expenditure and pricing data, trusted by major industry players and partnering with organizations like IAB and comScore. This positions the company as a valuable partner for organizations seeking reliable media analytics, creating opportunities for collaboration with clients aiming to enhance their market insights.

Recent Data Expansions The company has recently released new data on outdoor media and Canadian CPM figures, highlighting its capability to deliver insights across emerging sectors and regional markets. This expansion opens doors to sales opportunities in niche advertising markets and international data solutions.

Strategic Investment Backing GTCR’s strategic investment and acquisition of SMI demonstrate strong financial backing and confidence in the company’s growth potential. This opens avenues to position additional value-added services to existing investors and portfolio companies seeking advanced media data solutions.

Technology Integration SMI utilizes advanced technology tools such as AWS, Module Federation, and Cloudflare, which enhance its data processing and security capabilities. This technological sophistication makes it attractive for clients looking for scalable, secure media data integrations, presenting upsell opportunities.

Industry Collaborations SMI’s partnerships with key industry players like Premion, comScore, and IAB indicate its influential role in digital advertising and media measurement. This network facilitates cross-selling of complementary services and opens opportunities for joint offerings to advertising agencies and media buyers.