Data Partnerships Opportunity to expand data partnerships with digital media platforms and ad tech vendors given SMI’s strong position in providing actual spend and pricing data across traditional and programmatic channels.

Expansion Readiness Recent and ongoing data launches in outdoor, Canadian CPMs, and cross-channel insights indicate appetite for market expansion; target agencies and brands seeking fresh competitive benchmarks and multi-market visibility.

Strategic Alliances SMI’s history of partnerships with IAB, Premion, comScore, and GTCR-backed growth suggests a ready-built path for co-sell or integration opportunities with measurement and planning tools used by advertisers.

Pricing Intelligence With expertise in pricing data and eCPM metrics for linear TV and multi-channel environments, there is potential to upsell advanced pricing analytics and scenario planning for media buyers seeking efficiency gains.

Growth Profile Moderate revenue size and growth-ready profile, combined with a lean team, makes SMI a viable target for value-based offerings such as platform enhancements, training, and managed services to accelerate adoption.