Integrated Flavor Platform Tastepoint sits under the IFF umbrella, enabling cross-sell of flavors, bakery enzymes, starter cultures, and technology enabled insights to IFF’s global customer base. Leverage the combined portfolio to accelerate deals with large CPGs and bakeries seeking end to end formulation solutions.
Bakery Innovation Focus The Enovera 3001 dough strengthener and label friendly baking focus align with North American bakery demand. Target artisan and industrial bakers, clean label requirements, and food manufacturers needing performance with a compliant ingredient profile. Propose packaged offerings and co marketing with IFF's distribution network.
Collaborative R&D The partnership with DTU signals a strong R&D program in starter cultures. Explore co development opportunities with customers in fermentation, dairy, plant based, and bread fermentation to tailor cultures and fermentation processes.
Market Engagement Tastepoint's activity at FirsTaste and digital marketing presence create opportunities for event driven lead generation. Develop campaigns and live tastings with key segments—bakers, snack producers, and flavor developers—and leverage IFF’s sales channels to build the pipeline.
Competitive Leverage As a mid market flavor house backed by IFF, Tastepoint can offer bespoke solutions with global support and scale advantages. Use this positioning to win accounts needing rapid product development cycles, technical sales support, and reliable supply chains.