Pro Tier Upsell Capitalize on the Pro tier expansion to upsell SMBs and small teams seeking more capable automation. The Pro feature set—multi-step applets, conditional logic, and multiple actions—addresses professional use cases previously out of reach for casual users. Target follow-up with trial offers or bundled pricing and emphasize time savings, reliability, and scalable cross-app workflows.

Strategic Integrations Leverage existing and potential integrations with productivity and data tools to create compelling joint value propositions. Partnerships and coordinated marketing around common business use cases can fuel faster adoption among SMBs and teams.

IoT Partnerships Target IoT and smart-building vendors to embed IFTTT as the automation layer for devices and sensors. With existing device integrations, there is a path to partnerships with hardware manufacturers and service providers in homes and offices seeking simple, reliable automation across apps and devices.

Midmarket Targeting Position IFTTT as the go-to automation platform for small-to-mid-size teams that want scalable workflows without heavy IT overhead. Highlight ease of use, governance, and Pro capabilities to replace ad-hoc manual processes across marketing, operations, and customer support.

Competitive Differentiation Differentiate from major automation rivals such as Power Automate by emphasizing breadth of integrations, user-friendly no-code building, and the value of the Pro tier for teams needing multi-step automations. Use practical messaging to convert hobbyists and early adopters into business users.