Strategic Partnerships Recent partnerships with companies like Akiflow, Eight Sleep, and Zynect showcase opportunities for cross-selling and collaborative ventures to expand IFTTT's market presence.

Premium Subscription Model The launch of the IFTTT Pro subscription highlights a potential revenue stream through upselling existing clients, offering advanced features and creating tailored solutions for enterprise clients.

Competitive Differentiation By positioning IFTTT as a competitor to established automation platforms like Power Automate, there is an opportunity to leverage this comparison to highlight unique selling points and capture market share from tech-savvy businesses.

Tech Integration Potential Given IFTTT's tech stack including Amazon Alexa, Adobe Experience Manager, and Twitter, there is a strategic opportunity to explore integrations with complementary technology providers to enhance functionality and cater to a broader client base.

Revenue Growth Strategy With revenue between $0 - 10M and a funding round of $24M, there is room for further expansion by focusing on increasing customer acquisition, diversifying product offerings, and exploring scalable monetization avenues to drive growth.