Partnerships for growth IFTTT's recent partnerships with companies like Akiflow, Eight Sleep, and Zynect showcase opportunities for collaborative integrations and co-marketing efforts to drive sales growth.

Professionalization through subscription model The introduction of the IFTTT Pro subscription, offering advanced features for users, signifies a shift towards serving professional clients. This presents a sales opportunity targeting businesses looking for comprehensive automation solutions.

Competitive positioning against Power Automate Being identified as a competitor to Power Automate signals that IFTTT is a player in the automation space. Leveraging this positioning during sales pitches can resonate with customers looking for alternative solutions.

Strategic revenue model With a revenue stream of $0 - 10M and funding of $24M, IFTTT has demonstrated a sustainable financial model. This financial stability can reassure potential clients about the company's longevity and reliability.

Tech integrations for enhanced functionality By leveraging a tech stack that includes Docker, Cloudflare, Google, and more, IFTTT offers robust integrations, providing opportunities to tailor solutions for clients with unique requirements, potentially leading to increased sales.