Integration Opportunities Sendible's recent integrations with Google, Canva, and Giphy present lucrative opportunities for cross-selling additional services or solutions to existing clients seeking to enhance their social media marketing strategies.

Feature Expansion The launch of new features like scheduling Facebook Stories and curating a list of common Twitter blunders showcases Sendible's commitment to innovation. This presents a chance to upsell these functionalities to customers looking to stay ahead in their social media game.

Acquisition Strategy Following Traject's acquisition of Sendible, there's potential for leveraging Traject's existing customer base to introduce Sendible's platform and services, offering a broader range of social media management solutions to a wider audience.

Competitive Analysis By comparing Sendible's offerings to similar companies like Sprinklr, Hootsuite, and Talkwalker, sales teams can highlight Sendible's unique value proposition, such as tailored small business solutions and ease of use, to attract customers seeking a more personalized social media management experience.

Referral Program Utilization With the launch of the Refer-a-Friend Program, sales reps can capitalize on satisfied customers' networks to drive new business. Incentivizing referrals can lead to a self-sustaining growth engine and expand Sendible's customer base organically.