Loyalty Program Expansion IHG's extensive loyalty program, IHG One Rewards, offers a significant opportunity for upselling and cross-promotional initiatives by targeting members with exclusive offers, lifestyle experiences, and integrated partnerships, enhancing customer engagement and retention.

Sustainable Initiatives With recent awards like the Green Key eco-label and ongoing commitments to sustainable operations, there is a strong opportunity to promote eco-friendly products and solutions that align with IHG’s sustainability goals to enhance brand reputation.

Global Expansion IHG's development pipeline of over 2,000 properties and recent partnerships in Egypt and other emerging markets indicate potential expansion opportunities, making it ideal to target new hotel openings with tailored services or supply chain solutions.

Technological Integration IHG’s use of advanced tech stacks and digital platforms creates opportunities to offer innovative solutions in guest experience management, data analytics, and operational efficiency that can be integrated into their existing infrastructure.

Partnership Opportunities Recent collaborations with travel and lifestyle brands such as Hainan Airlines and Bengal Meat demonstrate openness to strategic alliances; engaging in co-branded initiatives or exclusive service packages could strengthen loyalty and capitalize on cross-industry synergies.