Luxury Expansion IHG Hotels & Resorts has been investing in luxury lifestyle brands like Vignette and Ruby, showcasing a commitment to upscale offerings. This presents an opportunity to target high-end clientele seeking unique and premium experiences.

Carbon-Neutral Focus With the opening of the first carbon-zero hotel in England, IHG demonstrates a strong sustainability focus. This eco-friendly initiative can be highlighted to appeal to environmentally-conscious customers looking for green accommodations.

Fast Track Loyalty The launch of a Fast Track offer for 2025 by IHG provides a chance to engage with loyal guests and incentivize them to move up the loyalty tiers quickly. This initiative can be leveraged to drive repeat business and enhance customer retention.

Global Expansion IHG's continuous expansion with new locations and acquisitions globally, especially in the UK and Europe, opens doors to explore partnership opportunities and target markets outside the current reach. This presents a prospect to grow the customer base and revenue streams.

Employee Benefits Program The introduction of the 'myBenefits' program in Japan signifies IHG's focus on enhancing colleague offers and attracting top talent. Leveraging this employee-focused initiative can lead to corporate partnerships, conferences, and events bookings, tapping into a lucrative B2B segment.