Brand scale IHOP operates a large global franchise network with over 1,800 restaurants, presenting a broad base for cross-sell of supplier partnerships, loyalty programs, and centralized technology services to improve consistency across locations.

Franchise growth Active franchise expansion in 2026 including openings in Corona and Battle Ground indicates ongoing growth opportunities for site selection consultants, local marketing services, and franchisee onboarding solutions.

Tech enablement Existing tech stack elements (The Trade Desk, Adobe Creative Cloud, OneTrust, Qualtrics, Smartsheet, Microsoft Teams) suggest opportunities to offer integrated marketing automation, compliance workflows, guest experience analytics, and collaboration tools tailored for multi-unit operators.

Customer engagement IHOP Rewards and loyalty programs point to potential partnerships around data analytics, personalized promotions, and app monetization strategies that can enhance guest retention and average order value across its markets.

Operational challenges Reported HR and workplace issues along with store closures hint at needs for DEI training programs, HR compliance solutions, and operations optimization services to mitigate risk and improve franchisee relations.