Expansion Opportunity Perkins is actively expanding with new locations in Texas and previously closing Cambridge offices in Europe, indicating a growing footprint in North America. Sales teams can target multi-unit and franchise expansion discussions, offering supply chain optimization, centralized bakery product sourcing, and regional menu localization.

Franchise Growth With 300+ company-owned and franchised locations across 32 states and two Canadian provinces, Perkins presents opportunities for franchise development partnerships, multi-unit franchise deals, and territory sales that align with their growth trajectory and onboarding support services.

Popular Menu & IP Long-standing menu staples and a signature bakery and pies create upsell potential for private-label bakery partnerships, dessert program expansions, and seasonal product collaborations that can be distributed to both company locations and franchisees.

New Brand Leadership Recent leadership changes, including a new Brand President and a CEO appointment within the Ascent Hospitality group, signal a strategic shift that is likely open to vendor partnerships, technology stack enhancements, and new concept integrations to accelerate growth.

Digital & Social The tech stack includes digital compliance and modern web technologies; opportunities exist to enhance guest engagement through loyalty integrations, online ordering upgrades, and data-driven marketing partnerships to boost foot traffic and average check size across locations.