Industry position Target independent insurance agencies and brokers, leveraging IIABA’s role as a national association to offer platform partnerships, member benefits, and best practices programs that align with growth and benchmarking initiatives.

Technology partnerships Capitalize on IIABA’s tech stack usage and collaborations (Catalyit, TrustedChoice, data visualization tools) to propose integrated insurtech solutions, agency management system enhancements, and digital marketing automation for member agencies.

Data collaboration Explore opportunities around the Insurance Data Union initiative and data monetization services to help independent agents turn data assets into recurring revenue, appealing to agencies seeking analytics and revenue diversification.

Industry events Leverage visibility from major conferences and awards (Best Practices Study, CT CONNECT, leadership roles) to deliver targeted outreach campaigns, sponsorships, and executive networking to drive adoption of new tools and services.

Market needs Address hard market intelligence and market trend insights by offering timely toolkit updates, economic indicators, and strategy consulting to member agencies facing rate pressures and evolving carrier requirements.