Strategic partnerships IIABA has a long standing partnership with Reagan Consulting since 1993, indicating comfort with collaboration and potential for co-marketing or joint value propositions to independent agencies.

Agent discovery Recent launch of TrustedChoice.com agency locator creates an opportunity to upsell value through enhanced agency profiles, data services, and digital marketing solutions to agencies seeking improved consumer connections.

Industry tooling Hard Market Toolkit Expansion and ongoing market intelligence initiatives suggest a demand for technology and analytics products; potential to offer data analytics, market indicators, or workflow automation tools to member agencies.

Tech partnerships Collaborations with Catalyit and other tech hubs indicate openness to technology adoption; a pathway for selling insurtech platforms, agency management tools, and integration services.

Financial scale Revenue in the 100M to 250M range and mid-sized employee base point to a sizable network of independent agencies that could benefit from enterprise-grade solutions, services, and channel partnerships.