Market Position IIG is a notable player in the interior design industry with a focus on hospitality projects, providing a unique narrative-driven approach that differentiates it from larger competitors. Its reputation for innovative and memorable environments positions it well to attract boutique hotels, high-end resorts, and premium hospitality brands looking for bespoke design solutions.

Growth Potential With a revenue range of 50 million to 100 million and a compact team of 51 to 200 employees, IIG shows strong market traction and agility that appeal to mid-sized clients seeking personalized and high-quality design services, presenting opportunities for sales expansion into luxury restaurant and commercial spaces.

Service Expansion IIG offers comprehensive services including full-service interior design, branding, and procurement via Throughline, allowing cross-selling opportunities with companies needing integrated design and procurement solutions for their hospitality or commercial projects.

Technology Use The company's utilization of modern tech tools like React, Adobe Fonts, and Squarespace indicates a digitally savvy approach that can be extended to offer innovative visualization, virtual design presentations, or online procurement platforms, opening avenues for technology-driven sales strategies.

Partnership Opportunities Given its experience and network in the hospitality sector, IIG is well-positioned to partner with suppliers, furniture manufacturers, or technology providers targeting high-end, narrative-rich hospitality brands, facilitating co-marketing or strategic alliances to grow market presence.