Local Community Engagement Illiana Communications, LLC owns a community-focused radio station that emphasizes local news, farm information, and regional coverage in East Central Illinois and West Central Indiana, presenting opportunities for localized advertising and sponsorship deals targeting regional businesses.

Recent Industry Recognition The company received the NACCHO Bronze Innovative Practice Award in August 2022, highlighting its commitment to community health initiatives and innovative approaches, which could be leveraged to develop partnerships in health, wellness, or public service campaigns.

Niche Audience Appeal With an adult standards format and specialized farm news, WITY radio attracts a dedicated and niche demographic, offering targeted advertising options for agricultural, lifestyle, and regional services aiming to reach rural and community-oriented consumers.

Growth Potential Operating within the broadcast media industry with an estimated revenue between 1 million and 10 million dollars, the company presents opportunities for digital expansion, local content syndication, or technology upgrades to enhance audience engagement and revenue streams.

Technology Utilization Utilizing a tech stack that includes Google Maps, Apache, and various CDN services, Illiana Communications is positioned to explore digital advertising, geo-targeted campaigns, and online content monetization to expand its reach beyond traditional radio broadcasting.