Small operation Target the single-location, small-employee base to offer affordable, scalable office equipment bundles and streamlined procurement services tailored for freelancers or sole proprietors transitioning to expanded offices.

Mid-market potential Position as a cost-effective alternative to large print and document management providers for mid-sized workflows, emphasizing quick onboarding, competitive pricing, and localized service in Peoria and surrounding markets.

Tech integration Leverage their basic tech stack (FrontPage, PayPal, Apache) to propose modernized e-commerce, secure payment options, and cloud-enabled document services that integrate with existing processes with minimal disruption.

Revenue leverage With annual revenue in the low earnings range and a lean team, propose scalable, high-margin add-ons such as managed print services, secure scanning, and digital workflow optimization to improve profitability without large headcount increases.

Competitive positioning Differentiate from printers and document services incumbents by offering personalized, local support, faster turnaround times, and flexible leasing/purchase options to win over customers who value responsiveness and regional presence.