Targeted markets Position ibi as a specialty provider for Commercial, Government, and Healthcare environments to align with their stated focus on space planning, sustainability, ergonomics, and productivity. Highlight opportunities to upgrade or refresh workspaces in mid-sized organizations similar to ibi’s current client base.

Growth potential With a revenue range of 25M to 50M and a small team, ibi could be pursuing strategic partnerships or contracts to scale procurement for larger facility projects. Emphasize solutions that are scalable, modular, and easy to deploy across multiple sites.

Sustainability edge Leverage ibi’s emphasis on sustainability and quality to target clients with green building certifications or ESG procurement programs. Offer lifecycle cost analyses and product take-back programs to appeal to sustainability-minded buyers.

Tech-enabled value Promote the integration of space planning and ergonomic considerations with modern tech stack capabilities such as virtual planning tools and media integration to differentiate ibi from competitors and reduce on-site installation risk.

Competitive landscape Position ibi against mid-market players with similar size and revenue (e.g., 9to5 Seating) by stressing personalized service, faster cycles, and tailored solutions for mid-size government and healthcare facilities to win bids where bigger firms may underperform on customization.