Union backed sourcing Leverage Image Pointe’s union affiliations (IUPAT Local 246, District Council 81) to position as a compliant supplier for unionized teams and events, offering steel-wielding standards, bulk apparel, and promotional items aligned with labor-friendly procurement.

Mid-market scale With 11-50 employees and revenue in the 100M–250M range, target growth-focused midsize buyers seeking reliable, scalable print and promotional services plus formal compliance and production consistency.

Promotional breadth Capitalize on Image Pointe’s focus on Union/USA apparel and promotional items to upsell bundles that integrate apparel, embroidery/printing, and promotional merchandise for corporate gifts, events, and uniform programs.

Tech-enabled efficiency Highlight their technology stack (Google Ads, HubSpot Analytics, AWS, WordPress/WooCommerce) to offer data-driven campaigns, omnichannel order management, and scalable online storefront enhancements for client success.

Competitive positioning Position against multi-brand distributors by emphasizing proximity to unions, domestic sourcing, specialized local labor partnerships, and a potentially faster turnaround with integrated e-commerce and personalized service.