Industry Standard Products Image Video's well-established TSI Series of Tally systems are recognized as industry standards across critical broadcast and government markets, providing a strong foundation for upselling complementary broadcasting and control systems.

Recent Acquisition The company's acquisition by Ross Video in 2009 indicates potential integration opportunities with Ross's broad product ecosystem, opening avenues for cross-selling advanced broadcast solutions.

Market Niche Focus With a niche in high-reliability switching and tally control products, there is potential to expand into related segments such as media asset management or automation for broadcast and security sectors.

Growth Opportunities Despite current revenues below 1 million dollars, the company's longstanding industry presence and recent corporate backing suggest opportunities for scaling sales through targeted outreach to existing broadcast and government clients.

Technical and Support Excellence Image Video’s focus on innovative product design and superior support positions the company as a trusted partner, which can be leveraged to promote service contracts, upgrades, and training packages to enhance revenue streams.