Established Local Presence Hogland's has over 50 years of experience serving Lubbock and surrounding areas, demonstrating strong local market knowledge and brand loyalty that can be leveraged for expanding sales of copier and managed print services.

Family-Owned Trust As a family-owned and operated business, Hogland's builds trusted relationships with clients, presenting opportunities for premium offerings and personalized service contracts in office equipment and networking solutions.

Growth Potential With a revenue range of 1 million to 10 million and a small team of 11-50 employees, there is significant room for growth by expanding managed print services and upgrading office equipment offerings to existing and new clients.

Technology Stack Utilizing a range of web and caching technologies like MySQL, jQuery, and Google Maps, Hogland's has a modern digital presence, indicating openness to digital solutions and integrated managed IT services which present cross-selling opportunities.

Market Segmentation Operating in the retail office equipment industry alongside well-known competitors with larger scale, Hogland's can position itself as a specialized local provider, focusing on personalized service and tailored solutions to differentiate from larger competitors.