Strategic Merger & Expansion The recent acquisition by Sportradar and the merger with OpenBet indicate IMG ARENA's growing integration within the global sports data and betting ecosystem, presenting opportunities to leverage combined platforms and expand product offerings to existing clients.

Diversified Client Base IMG ARENA's partnerships with cricket bodies and betting operators highlight its ability to serve diverse markets and sports leagues, suggesting a strong potential to upsell services related to emerging sports and betting markets.

Technological Sophistication Utilizing advanced tech stacks like AWS, GraphQL, and Tableau demonstrates IMG ARENA’s commitment to innovative data solutions, offering opportunities to introduce tailored analytics and data-driven betting tools to enhance client engagement.

Revenue Growth Potential With reported revenues ranging from $10M to $25M and recent high-profile partnerships and integrations, there is significant scope for targeted sales efforts to expand existing contracts or develop new premium data services for betting operators and media clients.

International Presence Having offices across London, Poland, Sweden, Hong Kong, the USA, and South Africa positions IMG ARENA well to serve global markets, making it a prime candidate for sales strategies focused on expanding into untapped regions and localized sports markets.