Insights

US expansion Incentive Games is actively expanding into the United States after securing an interim gaming licence in Pennsylvania, presenting a direct sales opportunity to partner with a US-focused operators and to supply real-money and free-to-play titles tailored for the US market.

Major partnerships Recent partnerships with BetMGM Online Casino PA and Hollywoodbets in South Africa, plus involvement with Novibet and The Rank Group in the UK, indicate appetite from large operators for Incentive Games’ real-money and mobile-friendly titles, signaling opportunities to upsell additional games and distribution.

Mobile real-money Launches of real-money mobile games in the UK and multi-title deployments across platforms suggest strong performance in mobile engagement, offering sales angles around swift integration, cross-sell, and rapid time-to-revenue for operators seeking mobile-first experiences.

Growth engine A diversified product roadmap with new titles such as Mega Flight, Kicker, and Velocity and a team comprising developers, mathematicians and behavioral scientists positions Incentive Games as a data-driven growth partner capable of optimizing player engagement and cross-sell opportunities for operators.

Tech & data edge Utilizing a tech stack that includes Google Analytics Enhanced eCommerce, AWS Glue and analytics-driven development supports measurable performance improvements, allowing sales conversations to emphasize data-backed ROI, retention metrics, and scalable integration for large operators.

Incentive Games Tech Stack

Incentive Games uses 8 technology products and services including Google Analytics Enhanced eCommerce, AWS Glue, Cloudflare, and more. Explore Incentive Games's tech stack below.

  • Google Analytics Enhanced eCommerce
    Analytics
  • AWS Glue
    Big Data Processing
  • Cloudflare
    Content Management System
  • Vitality Health Insurance
    Health Platform
  • Slick
    Javascript Libraries
  • Python
    Programming Languages
  • Adobe Creative Suite
    Visualisation Software
  • Apache
    Web Servers

Media & News

Incentive Games's Email Address Formats

Incentive Games uses at least 1 format(s):
Incentive Games Email FormatsExamplePercentage
First.Last@incentivegames.comJohn.Doe@incentivegames.com
59%
First@incentivegames.comJohn@incentivegames.com
40%
FirstMLast@incentivegames.comJohnMDoe@incentivegames.com
1%

Frequently Asked Questions

Where is Incentive Games's headquarters located?

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Incentive Games's main headquarters is located at 45 Frederick Street Edinburgh, Scotland United Kingdom. The company has employees across 1 continents, including Europe.

What is Incentive Games's official website and social media links?

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Incentive Games's official website is incentivegames.com and has social profiles on LinkedIn.

What is Incentive Games's NAICS code?

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Incentive Games's NAICS code is 5112 - Software Publishers.

How many employees does Incentive Games have currently?

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As of June 2026, Incentive Games has approximately 53 employees across 1 continents, including Europe. Key team members include Cto: M. S.Chief Financial Officer: C. R.Head Of Product: A. O.. Explore Incentive Games's employee directory with LeadIQ.

What industry does Incentive Games belong to?

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Incentive Games operates in the Software Development industry.

What technology does Incentive Games use?

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Incentive Games's tech stack includes Google Analytics Enhanced eCommerceAWS GlueCloudflareVitality Health InsuranceSlickPythonAdobe Creative SuiteApache.

What is Incentive Games's email format?

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Incentive Games's email format typically follows the pattern of First.Last@incentivegames.com. Find more Incentive Games email formats with LeadIQ.

When was Incentive Games founded?

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Incentive Games was founded in 2013.

Incentive Games

Software DevelopmentScotland, United Kingdom51-200 Employees

Incentive Games is a software development company headquartered at 45 Frederick Street in Edinburgh, United Kingdom, operating as a B2B provider of real-money and free-to-play games for iGaming brands. Its products are designed to engage players and support client growth by combining data, insights and creativity, developed by a team that includes developers, mathematicians, engineers and behavioural scientists. The company runs Incentive Studios, its real-money gaming division, and has launched multiple titles and formed partnerships with operators such as BetMGM Online Casino PA, Novibet, Hollywoodbets and The Rank Group Plc to deploy real-money mobile games in markets including the United Kingdom, Brazil, South Africa and Ontario. In 2026, Incentive Games expanded its North American presence with office expansions in the United States following the securing of an interim gaming licence in Pennsylvania. The company reports revenue in the range of $1 million to $10 million and employs between 51 and 200 people.

Section iconCompany Overview

Headquarters
45 Frederick Street Edinburgh, Scotland United Kingdom
NAICS Code
5112 - Software Publishers
Founded
2013
Employees
51-200

Section iconFunding & Financials

  • $1M$10M

    Incentive Games's revenue is estimated to be in the range of $1M$10M

Section iconFunding & Financials

  • $1M$10M

    Incentive Games's revenue is estimated to be in the range of $1M$10M

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