Incentive Games
Software DevelopmentScotland, United Kingdom51-200 Employees
Incentive Games is a software development company headquartered at 45 Frederick Street in Edinburgh, United Kingdom, operating as a B2B provider of real-money and free-to-play games for iGaming brands. Its products are designed to engage players and support client growth by combining data, insights and creativity, developed by a team that includes developers, mathematicians, engineers and behavioural scientists. The company runs Incentive Studios, its real-money gaming division, and has launched multiple titles and formed partnerships with operators such as BetMGM Online Casino PA, Novibet, Hollywoodbets and The Rank Group Plc to deploy real-money mobile games in markets including the United Kingdom, Brazil, South Africa and Ontario. In 2026, Incentive Games expanded its North American presence with office expansions in the United States following the securing of an interim gaming licence in Pennsylvania. The company reports revenue in the range of $1 million to $10 million and employs between 51 and 200 people.