Insights

Automotive AI Leader Impel positions itself as a leading vertical AI company for automotive retail, with an Automotive AI Operating System used by thousands of retailers and OEMs. Sales teams should target auto manufacturers, dealer networks, and OEMs looking to unify customer journeys and accelerate decision making.

Large-scale Impact The platform has delivered over 42 billion shopper interactions and influenced more than $12 billion in sales and service revenue across 51 countries. A compelling value proposition for global automotive players seeking measurable lift in engagement and revenue.

Tech Stack Fit Utilizes a modern mix of cloud and analytics tools including Microsoft Advertising, Tableau, Amazon SageMaker, and AI capabilities like ChatGPT. Opportunities exist to upsell advanced analytics, advertising optimization, and AI-driven customer insights to enhance existing implementations.

Growth Opportunities With a sizable customer base and significant cross-border reach, there are expansion opportunities into additional regions, larger dealer groups, and broader OEM collaborations, as well as upsell to deeper platform modules or value-added services.

Financial Context Although the data mixes Impel Pharmaceuticals information in news, the software business profile shows mid-market scale potential with revenue indicators in the hundreds of millions range and a maturity that supports enterprise-level partnerships and long-term contracts with automotive brands.

Similar companies to Impel

Impel Tech Stack

Impel uses 8 technology products and services including Microsoft Advertising, Hotjar, Tableau, and more. Explore Impel's tech stack below.

Media & News

Impel's Email Address Formats

Impel uses at least 3 email formats:
Impel Email FormatsExamplePercentage
First@spincar.comJohn@spincar.com
69%
Last@spincar.comDoe@spincar.com
19%
FLast@spincar.comJDoe@spincar.com
12%

Frequently Asked Questions

What is Impel's phone number?

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You can contact Impel's main corporate office by phone at . For more prospecting data, LeadIQ has access to up-to-date and accurate contact information within our platform. Find, capture, and sync contact data to your CRM and sales tools in one click.

What is Impel's stock symbol?

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Impel is a publicly traded company; the company's stock symbol is IMPL.

What is Impel's official website and social media links?

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Impel's official website is impel.ai and has social profiles on LinkedIn and Crunchbase.

How much revenue does Impel generate?

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As of October 2026, Impel's annual revenue is estimated to be $250M - $500M.

What is Impel's NAICS code?

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Impel's NAICS code is 5112 - Software Publishers.

How many employees does Impel have currently?

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As of October 2026, Impel has approximately 579 employees across 6 continents, including North America, Europe and Asia. Key team members include Chief Executive Officer: A. K., Vp Of Sales: A. D. and Vp Product - Ai Platform: J. C. Explore Impel's employee directory with LeadIQ.

What industry does Impel belong to?

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Impel operates in the Software Development industry.

What technology does Impel use?

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Impel's tech stack includes Microsoft Advertising, Hotjar, Tableau, Figma, Amazon SageMaker, ChatGPT, Atlassian Jira and monday.com.

What is Impel's email format?

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Impel's email format typically follows the pattern of First@spincar.com. Find more Impel email formats with LeadIQ.

How much funding has Impel raised to date?

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As of October 2026, Impel has raised $130M in funding. The last funding round occurred on Dec 18, 2025 for $104M.

When was Impel founded?

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Impel was founded in 2014.
Impel logo

Impel

Software DevelopmentNew York, United States501-1000 Employees

Impel is a software development company based in New York City, New York, that applies artificial intelligence to automotive retail. Its Automotive AI Operating System aims to unify the entire customer journey for retailers and original equipment manufacturers, enabling faster decisions and more connected shopper experiences. The firm is positioned as one of the largest players in the vertical AI space, with a focus on the automotive sector.

The platform serves more than 8,000 retailers and OEMs across 51 countries. With a sizeable workforce and a global footprint, Impel operates from its New York City base to support this scale.

Section iconCompany Overview

Phone number
Website
impel.ai
Stock Symbol
IMPL
NAICS Code
5112 - Software Publishers
Founded
2014
Employees
501-1000

Section iconFunding & Financials

  • $130M

    Impel has raised a total of $130M of funding over 5 rounds. Their latest funding round was raised on Dec 18, 2025 in the amount of $104M as a Secondary Market.

  • $250M - $500M

    Impel's revenue is estimated to be in the range of $250M - $500M

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