Gift Experience Leverage the hidden jewellery element and luxury gifting angle to upsell premium gift packaging, subscription boxes, and holiday campaigns to retailers and e-commerce platforms seeking novelty gifts.

Ambassador Growth Expand the Ambassador Programme into B2B partnerships with influencers, boutique retailers, and local gift shops to drive co-branded campaigns and wider distribution of natural soy candles.

Sustainable Premium Position as a sustainable, women-empowered brand with traceable sourcing and high-quality soy wax to attract eco-conscious consumers and retailers prioritizing responsible products.

Digital Marketing Capitalize on existing tech stack (Klaviyo, Sendinblue, Mailgun) to deploy targeted email and SMS campaigns for new product drops, limited editions, and jewellery-included candles.

Financial Growth Target retailers and wholesalers with mid-market orders to convert current revenue range into larger, recurring wholesale accounts, while exploring international distributors to scale beyond the UK.