Strategic Acquisition Position Imperial Rubber Products as a potential bolt-on for Hannecard’s portfolio given the Aug 2023 acquisition news. Sales outreach can explore cross-sell opportunities for their high-quality rollers to Hannecard’s expanded global customers.

Roller Expertise Target potential converters and printers using demanding applications (coating, embossing, lamination, squeegee) who require precision rubber and polyurethane rollers. Emphasize durability and repair services to extend equipment life and reduce downtime.

West Coast Focus Leverage the company’s strength with west coast and national footprints to pursue regional OEMs and print converters expanding capacity or seeking reliable supply continuity and quick turnaround in critical roller components.

Mid-Market Target With 11-50 employees and $10–$25M revenue, position Imperial as a mid-market supplier capable of scalable deployment, competitive pricing, and flexible lead times for regional players in printing, packaging, and materials conversion.

Technology & Trust Highlight their long-standing reputation and in-house reconditioning capabilities as a differentiator. Propose services for preventive maintenance programs, roll refurbishments, and optimization of roller performance for existing customer bases.