Insights

Strong Industry Presence In Your Pocket's established position as Europe's leading urban guide provider with wide distribution across physical publications, digital platforms, and popular partnerships presents significant opportunities for targeted advertising campaigns and strategic collaborations in the travel and hospitality sectors.

Premium Partner Network Partnered with major hotel chains like Intercontinental, Radisson, and Hilton, as well as global airlines such as Lufthansa and British Airways, the company offers a direct channel to high-value customer segments, ideal for upselling travel-related services, branded experiences, and co-marketing initiatives.

Revenue Scale With estimated revenues between 500 million and one billion dollars, In Your Pocket demonstrates robust financial health, allowing for investment in new advertising formats, sponsored content, and innovative digital solutions to expand advertising revenue streams.

Technology Adoption Utilizing a modern tech stack including React, Backbone.js, and Google APIs indicates a digital-first approach, providing opportunities to offer advertisers enhanced targeting options, data-driven campaigns, and integrated mobile advertising solutions.

Market Leadership & Reach Having a proven track record across over 100 cities and multiple countries positions In Your Pocket as a reliable partner for brands looking to increase visibility in the travel and tourism markets, particularly through regionally tailored content and integrated promotional offerings.

In Your Pocket City Guides Tech Stack

In Your Pocket City Guides uses 8 technology products and services including Google AdSense, Gravatar, Google Fonts API, and more. Explore In Your Pocket City Guides's tech stack below.

  • Google AdSense
    Advertising
  • Gravatar
    Audio, Video, Graphics
  • Google Fonts API
    Font Scripts
  • Backbone.js
    Javascript Frameworks
  • React
    Javascript Frameworks
  • Priority Hints
    Performance
  • PHP
    Programming Languages
  • Ahrefs
    Search Marketing

Media & News

In Your Pocket City Guides's Email Address Formats

In Your Pocket City Guides uses at least 1 format(s):
In Your Pocket City Guides Email FormatsExamplePercentage
First.Last@inyourpocket.comJohn.Doe@inyourpocket.com
46%
First@inyourpocket.comJohn@inyourpocket.com
4%
First.Last@inyourpocket.comJohn.Doe@inyourpocket.com
46%
First@inyourpocket.comJohn@inyourpocket.com
4%

Frequently Asked Questions

What is In Your Pocket City Guides's official website and social media links?

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In Your Pocket City Guides's official website is inyourpocket.com and has social profiles on LinkedIn.

What is In Your Pocket City Guides's SIC code NAICS code?

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In Your Pocket City Guides's SIC code is 5813 - Drinking Places (alcoholic Beverages) NAICS code is 511 - Publishing Industries (except Internet).

How many employees does In Your Pocket City Guides have currently?

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As of December 2025, In Your Pocket City Guides has approximately 201 employees across 5 continents, including EuropeNorth AmericaAsia. Key team members include Ceo: R. S.Chief Executive Officer, Credit Repair Expert: M. P.Ceo Author And Publisher: Q. R.. Explore In Your Pocket City Guides's employee directory with LeadIQ.

What industry does In Your Pocket City Guides belong to?

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In Your Pocket City Guides operates in the Book and Periodical Publishing industry.

What technology does In Your Pocket City Guides use?

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In Your Pocket City Guides's tech stack includes Google AdSenseGravatarGoogle Fonts APIBackbone.jsReactPriority HintsPHPAhrefs.

What is In Your Pocket City Guides's email format?

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In Your Pocket City Guides's email format typically follows the pattern of First.Last@inyourpocket.com. Find more In Your Pocket City Guides email formats with LeadIQ.

When was In Your Pocket City Guides founded?

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In Your Pocket City Guides was founded in 1992.

In Your Pocket City Guides

Book and Periodical PublishingVilniaus Apskritis, Lithuania201-500 Employees

In Your Pocket is the brainchild of German Matthias Lüfkens and Belgian brothers George, Oliver and Nicolas Ortiz, who, over several beers in the Stikliai beer hall in Vilnius, Lithuania, a town that at the time had no telephone directory, came up with the idea of Vilnius In Your Pocket during a long December evening in 1991. The four set out to conquer the world armed only with a dream and a laptop: they still have the dream, and they still have the laptop.

In Your Pocket is now Europe's leading provider of urban information, supplying locally produced, practical information for over 100 cities all over the region, available at the travel portal inyourpocket.com, in the appstore http://iyp.me/app and in more than 70 publication guide books, published in 23 countries. 

In Your Pocket's lively, honest style has received consistent praise from, among others, Le Monde, The Wall Street Journal, The New York Times, The Guardian, the Sunday Times, the BBC, Rough Guides and Lonely Planet.

In Your Pocket is an advertising driven business, whose first-rate distribution network; local, international, and on-line, provides unique access to a high quality audience of travelers. Though the client list runs into the thousands, our major partners include the Intercontinental, Radisson and Hilton hotel groups, Hertz, Sixt and Avis car rental companies, as well as airlines Lufthansa, British Airways and Lot.
Follow us on:
-Facebook: In Your Pocket - https://www.facebook.com/InYourPocket/
-Instagram: @inyourpocket - https://www.instagram.com/inyourpocket/

Section iconCompany Overview

SIC Code
5813 - Drinking Places (alcoholic Beverages)
NAICS Code
511 - Publishing Industries (except Internet)
Founded
1992
Employees
201-500

Section iconMedia & News

Section iconFunding & Financials

  • $500M$1B

    In Your Pocket City Guides's revenue is estimated to be in the range of $500M$1B

Section iconFunding & Financials

  • $500M$1B

    In Your Pocket City Guides's revenue is estimated to be in the range of $500M$1B

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