In Your Pocket City Guides

Book and Periodical PublishingVilniaus Apskritis, Lithuania11-50 Employees

In Your Pocket City Guides publishes urban information for travelers, delivering locally produced, practical content for more than 100 cities across Europe. Its materials are accessible through the travel portal at inyourpocket.com, a mobile app, and more than 70 guidebooks published in 23 countries. The business operates on an advertising-driven model, supported by a distribution network that spans local, international, and online channels to reach travelers.

The company is based in Vilnius, Lithuania, and was founded in 1991 by Matthias Lüfkens and the Belgian Ortiz brothers. Its customers are travelers seeking city guidance, and its major partners include hotel groups such as InterContinental, Radisson, and Hilton; car rental firms such as Hertz, Sixt, and Avis; and airlines including Lufthansa, British Airways, and LOT. It operates within the book and periodical publishing industry and maintains a small to mid-sized team.

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