Established Industry Presence With over 75 years of industry experience and recognition from Underwriters Laboratories, the company has a strong reputation and credibility in lightning protection, making it a trusted partner for contractors and clients seeking reliable solutions.

Diverse Product Offerings As a comprehensive manufacturer, the company provides a wide range of lightning protection system components, enabling them to address various project needs and offer complete solutions, which can be leveraged in upselling or cross-selling opportunities.

Strategic Certifications The company’s design staff holds credentials from the Lightning Protection Institute, indicating adherence to industry standards and technical expertise, which can be emphasized to clients demanding certified and compliant protection systems.

Market Positioning Operating within a competitive segment alongside companies with larger revenues and employee bases, the company can position itself as a specialized, trusted boutique provider, appealing to clients seeking personalized service and expert design support.

Digital Engagement Utilizing platforms like Shopify and analytics tools such as MonsterInsights demonstrates an active digital presence, presenting opportunities for targeted marketing campaigns and online outreach to attract new business and reinforce brand awareness.