Regional reach Target retailers in Oklahoma and North Texas with opportunities to consolidate candy, beverage, tobacco, paper goods and grocery sourcing under a single wholesale partner, leveraging INW’s regional footprint.

Mid-market focus Position INW as a mid-market wholesale alternative to large distributors for businesses in the 50 to 200 employee range, highlighting personalized service, locally tailored product assortments, and flexible delivery.

Growth leadership Leverage recent leadership transition and the third generation of the Cross family to build a compelling story for continuity, reliability, and long-term partnerships with retailers seeking stable supplier relationships.

Expansion opportunities Explore cross-sell of convenience store and everyday grocery items to retailers expanding assortments, plus potential private-label or exclusive product arrangements to differentiate INW from national players.

Digital credibility Utilize INW’s regional delivery capabilities and tech stack presence (maps, fonts, analytics) to enhance digital outreach, targeted campaigns, and online ordering experiences for existing and prospective customers.