App launches Indiana Dunes Tourism recently launched a mobile app on the App Store and Google Play, providing a direct channel to engage visitors and promote experiences. This presents an opportunity to offer targeted in-app advertising, partner promotions, and data-driven tour product placements within the app.

Arts and culture growth The organization rolled out the Arts + Culture Trail in collaboration with local nonprofits and higher education institutions. This indicates demand for cultural and event marketing, sponsorships, and content partnerships that spotlight local arts venues, festivals, and experiential tours.

Regional collaboration Active partnerships with regional planning bodies, higher education, and local authorities suggest a receptive environment for joint marketing programs, co-branded campaigns, and grant-funded initiatives that extend reach across Northwest Indiana.

Sustainable travel focus Initiatives like Travel with Care pilot with Purdue University demonstrate a commitment to responsible tourism. This opens doors for sustainability-focused programs, certification partnerships, and educational content partnerships appealing to responsible travelers and destination brands.

Funding and scale With annual revenue in the mid-range tens of millions and a lean team size, there is room to propose scalable service providers (digital marketing optimization, analytics, app monetization, and partner enablement) that can drive efficiency and measurable ROI for the DMO.