Established Destination Branding As the official destination marketing organization for the South Shore, the company presents opportunities to collaborate on targeted marketing campaigns and promotional initiatives that can enhance regional visibility and attract more visitors across different segments.

Growth and Revenue Potential With an annual revenue between $25 million and $50 million and a relatively small team, there is room to expand partnerships and services that can help scale revenue streams through enhanced tourism offerings and event support.

Tourism Sector Opportunities Operating within the hospitality industry, the company is positioned to develop partnerships with local businesses, hotels, and event organizers looking to increase their occupancy and event bookings through joint marketing and special interest packages.

Competitive Positioning Compared to similarly sized organizations such as Indiana Dunes Tourism and Visit Fort Wayne, there is potential for strategic alliances or shared initiatives that can boost regional competitiveness and attract bigger conventions or sports events.

Community Engagement The organization’s focus on enhancing community quality of life offers opportunities to develop programs that engage local stakeholders and drive community-based tourism initiatives, creating a more compelling value proposition to potential partners and sponsors.