Small Scale Target their growth stage and proximity to end users by offering scalable supply chain solutions, cost-effective packaging and veneer optimization services to suit a smaller, nimble operation building capacity.

Sustainability Push Position services around sustainable forestry practices, certified veneer sourcing, and waste reduction improvements to align with industry trends and potential procurement preferences in paper and forest products.

Cost Efficiency Highlight IT and cloud-based infrastructure optimization (AWS, Cloudflare, WordPress) coupled with security enhancements to reduce downtime and hosting costs for a lean organization seeking reliable, affordable digital operations.

Tech Enablement Leverage their existing tech stack to propose modernization offerings such as secure e-commerce/portfolio sites, digital customer portals, and data-driven procurement support that could improve visibility and sales velocity.

Growth Opportunities Since revenue is in the low mid-range for peers and they have limited staff, present bundled solutions for manufacturing optimization, ERP/CRM integration, and scalable logistics to support potential expansion and new market entry.