Expansion in OEM States Industries is actively expanding its OEM salesforce as of July 2025 with the hire of Ted Mischkot, signaling a strategic push to scale B2B partnerships and reach more manufacturers and designers who require hardwood panel products.

Retail Channel Growth The company launched an online retail outlet in 2020 to sell cut-to-size ApplePly panels directly to consumers, indicating potential for consumer-facing sales opportunities alongside established wholesale channels.

Architect & Designer Focus With a core emphasis on hardwood panel products for cabinets, furniture, commercial casework, and store fixtures, there is strong cross-selling potential to architects, designers, and manufacturers seeking premium, environmentally responsible materials.

Strategic Partnerships Past partnerships like LeNoble Lumber Co. distributing ApplePly in New York demonstrate a pattern of channel partnerships that can be expanded regionally or vertically to accelerate market penetration.

Sustainability & Brand Position The emphasis on environmentally responsible hardwoods aligns with growing market demand for sustainable materials, creating opportunities to upsell high-value, eco-conscious projects and capture premium pricing with design-conscious customers.