OEM sales expansion States Industries is actively expanding its OEM salesforce as of July 7, 2025 with the hire of Ted Mischkot, signaling a strategic push to grow business-to-business partnerships and bulk manufacturing collaborations.

Architects and designers focus The company emphasizes hardwood panel products and components for cabinets, furniture, commercial casework, store fixtures, and wall paneling, indicating strong opportunities to target architectural firms, interior designers, and commercial contractors seeking premium, sustainable wood products.

Online and retail channel Launched an online retail outlet in 2020 to sell cut-to-size ApplePly panels, suggesting potential for direct-to-consumer promotions alongside B2B sales, and opportunities to upsell to DIY homeowners through digital channels.

Geographic and partner growth Past distribution partnerships, such as LeNoble Lumber Co. distributing ApplePly in New York, indicate a pathway to expand through strategic regional distributors and existing lumber/wood product networks.

Sustainability and premium positioning Positioning around beautiful, timeless, and environmentally responsible hardwood products aligns with sustainability-minded brands and furniture manufacturers seeking certified or reputationally strong supply partners.