Mining and construction Target industry buyers in mining, timber, automotive, construction and railroad sectors to upsell automatic lubrication system design and installation, lubrication management, contract lubrication services, filtration, and product warehousing.

Service expansion Position as a full-service lubrication partner to emphasize value-added programs, maintenance contracts, and on-site inspections to generate recurring revenue from existing customers and attract asset-intensive businesses.

Mid-market focus With 11-50 employees and revenue in the tens of millions, target mid-market fleets and facilities that require reliable lubrication solutions and warehousing—offer scalable packages suitable for growing operations.

Tech-enabled sales Leverage the company’s tech stack to offer digital procurement, online ordering, and integrated service scheduling; partner with ERP or purchasing platforms to streamline procurement and increase conversion.

Partnership potential Highlight collaboration opportunities with regional industry associations and community foundations to fund education and training programs, creating cross-promotional channels and establishing social impact credibility to attract new clients.